Table Of Contents

1. Is It Worthwhile To Outsource Your SEO?
2. Questions To Decide If You Should Hire An SEO Outsourcing Agency
3. Benefits Of Hiring An SEO Outsourcing Agency
4. Conclusion

Is It Worthwhile To Outsource Your SEO?

Outsourcing has become quite popular in the field of SEO. Therefore, if you are thinking about outsourcing your SEO, you are not the only one. Most companies are outsourcing at least one part of their marketing strategies. Content creation and development is probably one of the most popular marketing activities that are getting outsourced more often.

As much as content creation is necessary, it is more important to have them SEO-optimized. But around 32% of organizations lack a team for content creation, as a result of which SEO is affected. Therefore, outsourcing your SEO becomes quite integral to give rise to optimized content.

If you are confused about whether to outsource your SEO or not, you should ponder upon a set of questions. The questions discussed below might help you make a final decision.

Questions To Decide If You Should Hire An SEO Outsourcing Agency

You might be thinking if you should outsource your SEO or build your own SEO team. While having your own SEO team might seem tempting, it is not a cost-effective idea. On the other hand, building your own team will mean that you have to search for expert professionals who can help deliver SEO results. Therefore, the idea of outsourcing your SEO seems more justified. However, to ensure that you are making the right decision, ask the following questions.

1. What Are The Services Offered By The SEO Outsourcing Agency?

An SEO outsourcing agency might provide a comprehensive set of services or one particular service, depending on their expertise. You might come across an SEO agency that focuses on only link building. On the other hand, another SEO agency might assure you that they will provide any service you require. There are several advantages and disadvantages associated with both these types of SEO agencies.

When you work with a specialized SEO agency, it might seem that you have access to limited benefits. It might also be a little expensive when you hire one specialized agency for all the aspects of SEO your brand needs. However, you will realize that such specialized SEO agencies will know what they are doing. They will have full expertise in the area they focus on.

An SEO agency offering all kinds of services might offer subpar services in some aspects.

But some large SEO agencies have adequate resources to handle whatever SEO services you need. They have specific departments that handle each aspect of the SEO services your brand needs. But if your brand needs extra focus on one particular aspect, it might not be possible. Moreover, if their services are not that good, all the aspects of your SEO strategy will suffer.

You can’t find a clear winner between the two types of agencies. But before hiring an SEO outsourcing, you must gather knowledge about their area of expertise.

2. What Are The SEO Strategies Used By The SEO Outsourcing Company?

All SEO outsourcing companies do not use the same strategies to deliver results to clients. White hat SEO is the use of ethical practices for adhering to the Google algorithm. On the other hand, black hat SEO refers to ill-practices that can get your website penalized. You should never settle for an SEO outsourcing company that offers black hat SEO. If your website gets penalized once, your lead generation will be hampered.

A white hat SEO agency will ensure that you are aware of all the Google updates. An SEO agency using questionable tactics to improve your ranking in Google search might charge you less. But a white hat SEO agency will save your website from losing years of SEO progress for not following the Google algorithm. If an SEO agency seems to be over-promising, you should avoid them.

They might promise you that you will see visible results on your website’s reach within weeks. But in reality, SEO takes years to deliver the expected results to clients. You will have to ensure that the SEO outsourcing agency you are hiring prioritizes quality over quantity. When SEO agencies offer automation with link building, they might be deceiving websites and editors. It will cause your website to have backlinks for inferior quality websites that are not good for your brand.

3. Does The SEO Outsourcing Agency Track Success?

It is important for you to know what metrics the SEO agency will use to measure success. You will find plenty of metrics that can be used to measure the success of an SEO strategy. One of the most popular metrics for tracking the success of an SEO strategy is calculating the number of inbound links. Fluctuations in keyword rankings can also be one of the metrics for measuring the success of an SEO outsourcing agency.

You will have to ask the SEO outsourcing agency if they send a report of the metrics. When you handle the SEO of your brand on your own, it might be time-consuming to prepare the reports. But with an SEO outsourcing agency, it will be their responsibility to keep track of the success rate of their strategies. The metrics that are considered important also differ from one SEO outsourcing agency to another.

4. How Well Does The SEO Outsourcing Agency Partner Up With Your Team?

The SEO outsourcing agency you are choosing will have some sort of influence on the entire marketing strategy of your brand. The SEO outsourcing agency will be one that will decide the tone, voice and message of your brand. They will always take your recommendation, but ultimately your brand’s image will be created by the SEO agency.

You will have to ensure that the SEO agency you are hiring is ready to collaborate with other teams in your company. They must be open to taking content creation ideas from the customer service and sales team. Moreover, the SEO outsourcing agency should also be willing to collaborate with the social media marketing team.

5. Does The SEO Outsourcing Agency Offer Technical SEO Support?

Hiring an SEO outsourcing agency for content marketing is necessary. But it is also important to determine if the SEO agency can provide you with technical support. When you are struggling with getting a high rank on search engine results, the SEO agency should conduct a back-end audit. It will help in figuring out what necessary changes can help you get better rankings. Sometimes site cache or speed can harm the ranking you get on search engines.

You will have to know that all SEO outsourcing agencies do not offer back-end technical support. Therefore, if you are in need of technical support, you should ask the agency. Most small SEO outsourcing agencies do not offer this technical support. But you can rely on the large SEO outsourcing agencies to offer you the technical support you need. Even if they don’t offer technical services, they will get people on board who can offer such support. Therefore, hiring an SEO outsourcing agency will ensure you can get in touch with other professionals required for meeting SEO goals.

Benefits Of Hiring An SEO Outsourcing Agency

Have the questions above help you decide if you should be hiring an SEO outsourcing agency? If not, probably reading about the benefits of hiring an SEO outsourcing agency will help you make up your mind.

1. Enjoy Industry Experience

Hiring an SEO outsourcing agency will ensure that you get industry-level expertise. Professionals with years of experience will take care of your SEO requirements. Experts of SEO agencies can keep an eye on news forums and provide you with knowledge regarding algorithm updates. When search engines like Google rolled out updates, the rules of the SEO industry witnessed a massive change.

On the other hand, the experts can keep track of your website’s health. It will keep track of issues such as traffic drops, indexing and rankings-loss. It is also the duty of the SEO experts to prevent you from making algorithmic penalties. Since they have access to different tools for SEO, they will ensure that your brand reaches new heights of success.

2. Better Efficiency

SEO outsourcing agencies will have a well-built team to help you develop a strategy. But simply building a strategy is not enough. You will also have to ensure that the strategies are implemented carefully for your brand to generate more leads. When you hire an SEO outsourcing agency, you also gain access to a range of other professionals. Content writers, website technicians and other professionals work alongside SEO experts to improve the rankings of your website.

3. No Expenses Required For SEO Tools

When you want SEO for your brand, you will have to gain access to a lot of tools. The required tools will require you to invest a lot to stay on top of the latest SEO trends. But when you hire an SEO outsourcing agency, you will not have to pay for the tools separately. You will also not be required to train your in-house team to utilize the tools. The SEO outsourcing agency will already have the necessary tools to optimize your website.

From tools to find relevant keywords to tools for page analytics, the agency will have them all. The SEO outsourcing agency will also have access to a wide range of content creation tools. Some agencies will also have tools to check the quality of backlinks on your website. This will ensure that the backlinks on your website only lead to websites of high quality. Most importantly, the SEO outsourcing agency you hire will have adequate tools to implement the strategies they develop.

4. Prevents You From Committing Mistakes

SEO is a complicated process. So, it’s typical to commit petty mistakes. The mistakes can affect your website negatively. Sometimes you won’t even be able to identify the mistakes you have committed. In such a situation, it will become extremely difficult for you to rectify them. Hiring an SEO outsourcing agency will ensure that you don’t commit any mistakes that can impact your rankings negatively.

5. Better Outcomes On Investments

SEO outsourcing agencies can undeniably improve the traffic on your website. An SEO outsourcing agency will ensure that you attract the right kind of traffic to your website. The leads you generate must have the potential of becoming customers in the long run. The primary goal of an SEO outsourcing agency will be to entice potential customers towards the goods and services they are looking for. This will ensure that your returns on investments increase.

Their goal is to offer you a foundation where your brand can be built and promoted. Furthermore, the SEO results might take time to show, but they last for a long time.

6. Website Maintenance

One of the outstanding benefits of hiring an SEO outsourcing agency will be to maintain the website. If you do not maintain your website and fix it from time to time, it won’t help with customer acquisition. Search engines require your website to be well-functioning and optimized. An SEO outsourcing agency will ensure that any malfunctioning is attended to as soon as possible. When your website is continuously monitored, its rankings on search engines automatically become better. As your website offers smooth functioning, more leads will be generated, and there will be a striking increase in sales.

Conclusion

The first question that you should ask yourself before hiring an SEO outsourcing agency is how much you are willing to spend. You can always argue that outsourcing requires a lot of money. But it will always be a better alternative than forming your own team by training individuals. You will also have to buy a set of tools that can help in the implementation of the strategies. Additionally, hiring an SEO outsourcing company will ensure that your progress is monitored and you get monthly as well as annual reports.